47. Asking Better Sales Questions for Greater Sales Success w/ Brian Robinson

“One question can change everything.”

Indeed, it can. On the latest episode of The Customer Experience Podcast, I have the pleasure of speaking with Brian Robinson, author of best-selling The Selling Formula and VP of Strategic Partnerships at Works24. 

Brian fills us in on:

  • His definition of great customer experience
  • How to adjust your mindset before entering a sales conversation
  • Why your questions are the main reason deals are closed or not
  • How to ask the best sales-related questions

Check out Brian’s #1 Best Seller on Amazon, The Selling Formula, for more expert advice.

Get more from The Customer Experience Podcast!

Subscribe (and leave a rating or review):

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.