52. Video Belongs In These 3 Moments In Your Customer Journey w/ Ethan Beute

If you've been thinking at all about implementing video into your sales or CS process — and let’s face it, you pretty much can’t be a video denier anymore — you're going to love this episode. 

There's been a ton of talk about video lately. Not that highly produced video with background music and a suite of hairstylists, but simple, personal video. Think about these casual and conversational videos as video voicemails.

I’m Ethan Beute, the cohost of the CX series on the B2B Growth Show and the host of the Customer Experience Podcast. I’m talking about adding video into your communication process on today’s episode because it’s the smart next step for you.

I’m going to tell you where to start. So, if you like the idea of video but you're not sure where it belongs, this episode will teach you 3 specific places to implement video and pro tips for how to make the video more effective. 

You’ll also hear:

  1. Why video is great for apologies
  2. The good news that you don’t need a script
  3. What “evergreen” videos are
  4. Time and attention are gifts that can’t be faked

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.