58. Uniting Customers and Brands Through Experiential Marketing w/ Ruthie Schulder

Three experience-based goals are the foundation of an amazing agency that builds the concept of experience right into its name: The Participation Agency.

  1. Translating digital experiences into lived experiences.
  2. Creating remarkable, resonant experiences without abandoning data and analytics.
  3. Building affinity between customers and brands through experience.

The extreme laser-focus on experience obviously caught my attention, but as I learned more about The Participation Agency, I saw that its success can be credited to the dedication and energy of the two founders… one of whom I got to interview on The Customer Experience Podcast.

She’s been named Inc’s Millennial CEO Rising Star and one of Adweek’s Disruptors, one of 39 women leading a revolution in advertising, media, and tech, and she’s also the co-founder and CEO of The Participation Agency — Ruthie Schulder.

We had such a great conversation about how experiential marketing builds brand awareness and ultimately relationships.

You’ll also hear about...

  • Experiential marketing
  • Definitions of placemaking and 360 marketing
  • Why it took hustle to build the agency
  • The experience Ruthie creates for her partners (clients)
  • Why you don’t really need an MBA

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.