71. Differentiating Your Brand by Humanizing The Experience w/ Ed Breault
Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer.
When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.
In this episode, I interview Ed Breault, CMO at Aprimo, about developing his brand experience strategy.
What we talked about:
- Customer experience as a promise
- His mission to rehumanize the brand experience at Aprimo
- Achieving “extraordinary influence” within your target accounts
- Personal brands as the new corporate brand
- Doing your best work within your “life flow”
Check out this resource we mentioned during the podcast:
- Ed was profiled on DMNews 40Under40
- He explains the impact of Rehumanize Your Business
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