71. Differentiating Your Brand by Humanizing The Experience w/ Ed Breault

Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer. 

 

When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.

 

In this episode, I interview Ed Breault, CMO at Aprimo, about developing his brand experience strategy.

 

What we talked about:

- Customer experience as a promise

- His mission to rehumanize the brand experience at Aprimo

- Achieving “extraordinary influence” within your target accounts

- Personal brands as the new corporate brand

- Doing your best work within your “life flow”

 

Check out this resource we mentioned during the podcast:

- Ed was profiled on DMNews 40Under40

- He explains the impact of Rehumanize Your Business

 

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Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.