88. Talking CX and EX with Sendoso’s Chief Customer Officer w/ Alli Tiscornia
Not everyone knows exactly what a Chief Customer Officer does. Even fewer realize that their role is to create delight at every point in the customer experience journey. In this episode, I interview Alli Tiscornia, Chief Customer Officer at Sendoso, about her relentless focus on customer experience. What we talked about: - Defining the Chief Customer Officer role & where they report - Retention and expansion as a more powerful and less expensive source of revenue growth than acquisition - Improving the employee experience and customer experience by being a partner, rather than a vendor - Turning employees and customers into marketers - Inviting your customers to your all-hands employee meetings Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.