93. 3 Best Practices of a Great Community Builder w/ Joe Huber

To be a good community builder, you have to leverage strategy. Building a community gives businesses and organizations not only a thriving group of customer advocates but also a space to listen to and test out new ideas about the service or product.    But there’s an art to taking the customer experience from ‘I have a problem’ to ‘I am now an advocate of this platform.’   In this episode, I interview Joe Huber, Customer Community Strategist at Sprout Social, about 3 best practices of a great community builder.   What we talked about:   - The relationship between customer experience & community   - Practice 1: Build thriving spaces where people ask questions about the product with one another   - Practice 2: Leverage the spaces to test out new content ideas & themes   - Practice 3: Layer community members’ public feedback into the product design   - Bonus: Common problems in client community building   Check out this resource we mentioned during the podcast:   - Joe is a fellow podcast host at the Chicago Customer Success Podcast   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.