96. 4 Steps to Better Storytelling w/ Michael Ashford

Customer experience is the emotions that a customer feels about your organization. The gateway to strengthening the positive emotions of your consumers is great storytelling.   In this episode, I interview Michael Ashford, Director of Marketing at The Receptionist, about the importance of storytelling in marketing.   Listen to Michael and I discuss...   - What it means to build heroic content   - Dos and don’ts of marking using car commercial examples   - Donald Miller’s Building a StoryBrand   - How storytelling begins with intentional listening   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.