Convincing Customers to Take the Plunge into New Tech with Toby Thorne, Head of Customer Care at bp pulse

This episode features an interview with Toby Thorne, Head of Customer Care at bp pulse. In this episode, Toby talks about how social media has put the pressure on to create a flawless customer experience, translating feedback into insights and action items, and managing customer hesitancy on adopting new technologies.

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In customer-centric organizations, there is often a visionary leader who drives the customer experience -- regardless of their title. Whether you're an executive in marketing, IT, sales, service or HR -- you need to build smarter customer experiences. It is your job to drive innovation, foster trust, inspire loyalty and demonstrate value to your customers. This podcast will help you do it. Each episode shares the vision and story of a leader who created innovative -- and unexpected -- ways to empower their employees and delight their customers.