CX as Your Sacred Duty with John Boerstler, CXO at the U.S. Department of Veterans’ Affairs

This episode features an interview with John Boerstler, Chief Experience Officer at the U.S. Department of Veterans’ Affairs. In this episode, John talks about improving trust ratings, journey mapping, and reaching underserved communities.

Om Podcasten

In customer-centric organizations, there is often a visionary leader who drives the customer experience -- regardless of their title. Whether you're an executive in marketing, IT, sales, service or HR -- you need to build smarter customer experiences. It is your job to drive innovation, foster trust, inspire loyalty and demonstrate value to your customers. This podcast will help you do it. Each episode shares the vision and story of a leader who created innovative -- and unexpected -- ways to empower their employees and delight their customers.