Designing CX for Every User with Jennifer Lang, VP of Customer Experience, Innovation & Insights at TD Bank

This episode features an interview with Jennifer Lang, VP of Customer Experience, Innovation and Insights at TD Bank.  Over her six years at TD Bank, Jennifer has focused on understanding the TD customer experience and how to improve it.  In this episode, Jennifer shares the importance of having different perspectives at the table, applying universal design to CX and setting a long-term CX strategy during a period of great change.

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In customer-centric organizations, there is often a visionary leader who drives the customer experience -- regardless of their title. Whether you're an executive in marketing, IT, sales, service or HR -- you need to build smarter customer experiences. It is your job to drive innovation, foster trust, inspire loyalty and demonstrate value to your customers. This podcast will help you do it. Each episode shares the vision and story of a leader who created innovative -- and unexpected -- ways to empower their employees and delight their customers.