Personalizing the Customer Experience by Providing Choice with Holly O’Neill, Chief Client Care Executive at Bank of America

This episode features an interview with Holly O’Neill, Chief Client Care Executive and Head of Consumer Client Services at Bank of America. Holly has spent her entire career of more than 25 years serving Bank of America customers, from wealth management to sales. She talks with us about capitalizing on client feedback, increasing communication during periods of change, and how to personalize the customer experience at scale.

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In customer-centric organizations, there is often a visionary leader who drives the customer experience -- regardless of their title. Whether you're an executive in marketing, IT, sales, service or HR -- you need to build smarter customer experiences. It is your job to drive innovation, foster trust, inspire loyalty and demonstrate value to your customers. This podcast will help you do it. Each episode shares the vision and story of a leader who created innovative -- and unexpected -- ways to empower their employees and delight their customers.