The Customer Success Channel

Alex Farmer, VP of Customer Success at Cognite - Building a customer advocacy program

av The Customer Success Channel | Publicerades 11/30/2020

In this episode, our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite, about building customer advocacy programs.Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates. Podcast enquiries:

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Listen to our podcast to learn all about customer success! Our host Anika Zubair, discusses customer success with leaders in the B2B SaaS and tech space. We dive into important and relevant topics to help spread knowledge about CS. Planhat is helping hundreds of modern technology companies worldwide center their business around their customers in order to maximize customer success and customer lifetime value. Learn more at