205: Connecting design and development

Many product management teams struggle to connect design and development. The siloed model doesn’t yield high-quality software or pleasurable customer experiences. In this episode, we discuss what Forrester means by product management, how companies can do this effectively, and where we see the future of the role.
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* Adopt Product Management To Connect Design and Development

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.