214: The EX Transformation Workhorse: Employee Journey Mapping

Employee experience is more important than ever right now as it has an impact on customer experience. However, most companies still rely on annual snapshots of employee engagement from traditional surveys. These insights are often stale by the time you’ve analyzed the data. In this episode, we discuss with VP Principal Analyst Joana Quintanilha, about what is it right now that makes employee journey mapping so important, why it matters to map employee journeys, how it can benefit companies and how it differs from customer journey mapping.
Click the titles below for more on this topic:

* The EX Transformation Workhorse: Employee Journey Mapping
* Create Employee Personas To Power EX Strategy

Om Podcasten

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.