217: Get Digital Accessibility Right (R)

Companies faced over 2,200 lawsuits in 2019 for failing to make their digital properties accessible, so it's no wonder firms are prioritizing accessibility. But it's about more than legal risk — accessibility efforts have a long track record of yielding innovations that help all customers, a benefit commonly called the "curb cut effect." In this episode we discuss with principal analyst, Gina Bhawalkar, about the benefits of digital accessibility and ways to get started to incorporate people with disabilities into your process to create better experiences. Click the titles below for more on this topic: Get Accessibility Right: Recruit People With Disabilities Into The Design Process BLOG: Get Accessibility Right: Recruit People With Disabilities Into The Process

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.