219: Evaluate And Adjust Your VoC Program To During COVID-19 (R)

It is more crucial now than ever to stay in-tune with your customers, but how to manage a customer feedback program during a crisis can be difficult and confusing. The bottom line: You will have to adapt your approach. In this episode, Senior CX Analyst Faith Adams joins us to discuss customer feedback programs, including how critical they are, how to approach them the right way, and what processes you can put in place to ensure future customer feedback program success.
Click the titles below for more on this topic:

* BLOG: Evaluate And Adjust Your VoC Program To Improve CX During COVID-19
* BLOG: Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

Om Podcasten

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.