232: Part 2: Delight The Right Customers To Build A Successful Business

In this week’s episode, we continue to discuss with Principal Analyst TJ Keitt about a new type of customers to consider to help companies prioritize which CX improvements to make, devotees. The questions we will answer in this episode is how can you find the devotees that your company has and use insights into this audience to identify and improve your CX efforts.
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* Delight The Right Customers To Build A Successful Business

Om Podcasten

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.