245: Build A Strong Experience Research Practice

A key element of a strong customer experience practice is experience research. However, establishing, scaling, and evolving an experience research practice is no easy task. In this episode, we are joined by Senior Analyst Kelly Price to discuss the key elements of a good research practice and hallmarks of a truly advanced practice. Click the titles below for more on this topic: Establish Your Experience Research Practice Scale Your Experience Research Practice Evolve Your Experience Research Practice Have examples you'd like to share with Kelly? You can message us on LinkedIn or reach out to cxcast@forrester.com

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.