254: Uncovering Insights From CX Leaders

In this episode, we're joined by VP, Research Director Harley Manning to discuss a recent internal research effort to better understand the needs of Forrester clients.  Iterative interviews with about 40 senior CX leaders helped to uncover what they're working on, what data and insights they're missing, and more. Click the titles below for more on this topic: Introducing Forrester Decisions

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.