263: Customer Obsession Explained

Companies that put the customer at the center of their leadership, strategy, and operations enjoy stronger revenue growth, more satisfied customers, and more engaged employees than their competitors. And customer-obsessed firms can better pivot in response to market shocks like the pandemic. In this episode we're joined by VP, Principal Analyst Shar VonBoskirk to discuss customer obsession and how to use it to create a strategy that will make your business thrive. Click the titles below for more on this topic: Customer Obsession Explained The Intelligent Approach To Growth The State Of Customer Obsession Is Customer Obsession Worth It?

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.