288: The Green Consumer Paradox
Consumers, and European consumers in particular, increasingly expect brands to protect the environment. In fact, there’s no “one size fits all” approach when it comes to green consumers. This podcast with VP, Principal Analyst Thomas Husson helps teams understand the different attitudes and behaviors of green consumers around the globe in order to better engage “super-green” consumers and help them solve the green consumer paradox. To learn more, see Thomas's The New Green Consumer blog post, highlighting more of our recent research on the topic.