355: Practitioner Stories: CX At Majid Al Futtaim

Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm's strategy and drives action across the organization.  Featuring: Grégoire Charpe-Civatte, VP of CX and Innovation at Majid al Futtaim Show notes: Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. CX At Majid Al Futtaim  We discuss:  How do you make CX resonate in very different businesses?  What’s happened since Majid al Futtaim won our CX award last year, and what’s top of mind now?  How are you scaling for innovation?  What’s next? How are you using AI? 

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Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.