1068 Diego Baraona - How Did We Break Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the series, Lee and Diego, discuss the realities facing coffee producers today. They delve into how the current situation developed over time, touching on the romanticization of coffee, the dysfunctional business models in the industry, and the significant issue of access to capital for producers. Diego shares personal experiences with financial challenges and emphasizes the need for responsible business practices. The conversation also covers the specialty versus commercial coffee debate, the obscured lines between them due to pricing issues, and the future of coffee production, highlighting the necessity for innovation and adaptation in the face of industry uncertainties. 00:00 Welcome & Introduction to the episode 00:10 The Reality of Coffee Production: Challenges and Misconceptions 01:10 The Romanticization of Coffee and Its Business Implications 02:28 Access to Capital: A Major Hurdle for Coffee Producers 04:54 The Blurring Lines Between Specialty and Commercial Coffee 08:06 Facing the Future: Uncertainty and the Need for Action 11:53 The Debt Crisis in Coffee Production and Its Consequences 14:20 Looking Ahead: Excitement and Change in the Coffee Industry 16:22 Closing Thoughts and Next Episode Teaser Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee