1086 Madeleine Longoria Garcia - Navigating Pricing In The Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward
This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry. Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?' Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee. Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability. The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations. 00:00 Intro 00:41 Diving Deep into Coffee Pricing Conversations 01:20 The Critical Question: How Much Should Coffee Cost? 02:01 Understanding and Communicating Costs in the Coffee Industry 05:43 The Challenge of Pricing in a Consumer-Driven Market 06:06 Navigating Price Increases and Consumer Expectations 13:10 The Importance of Transparency and Communication 19:55 Concluding Thoughts and Where to Connect Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops