EP 1116 Mark Al-Shemmeri - Roasters, Don't Do This - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself. In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications. They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee. The conversation also touches on hero worship in the industry and the value of individual experimentation. 00:00 Introduction and Simplifying Coffee Roasting 00:19 Sponsor Message: Map It Forwards Workshop 00:57 Welcome and Series Recap 02:01 Discussing Coffee Roasting Focus 03:22 Exploring Coffee Roasting Techniques 04:40 The Future of Coffee Roasting 08:03 Business Strategies for Coffee Roasters 15:02 Hero Worship in the Coffee Industry 15:54 Encouragement for Coffee Roasters 18:27 Conclusion and Final Thoughts 19:58 Closing Remarks and Call to Action Connect with Mark: Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/ Medium - https://medium.com/@markalshemmeri Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee