EP 1143 Spencer Perez - Sales vs. Tech: The Espresso Technician Dilemma - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez. Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer explore why espresso techs are invisible, their relationship with manufacturers, and the importance of these technicians in ensuring quality coffee equipment. Learn about the challenges and responsibilities that come with being an espresso technician, and how they bridge the gap between manufacturers and end-users, ensuring a thriving coffee industry. Don't miss out on this insightful conversation! 00:00 Introduction: Sales or Technicians? 00:44 Sponsored Message: Become a Coffee Consultant 01:23 Welcome to the Daily Coffee Pro 02:03 The Invisible Espresso Technicians 02:46 Technicians' Unique Industry Insights 05:28 Relationships with Manufacturers 05:56 Challenges with Equipment Sales 07:40 The Role of Technicians in Customer Loyalty 10:14 Visibility and Resource Allocation 19:45 Conclusion and Next Episode Teaser Connect with the community of technicians at https://www.servicelayer.coffee/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee