EP 1172 Monika Firl - Fairtrade International Coffee in 2024 - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar. Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International. The theme of this series is exploring what Fairtrade International represents and stands for in 2024 with a specific focus on their efforts in the coffee sector. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Monika discuss the challenges and realities of the coffee industry in 2024. They talk about Fairtrade's role in elevating coffee farmers' profiles and the importance of balancing industry demands with farmers' needs. Monika shares her insights on the evolving landscape of coffee farming, the impact of climate change, and the need for more sustainable practices. Listen in to understand the complexities of fair trade and the coffee value chain, and learn why this conversation is crucial for the future of coffee production. 00:00 Introduction to the Coffee Industry 00:47 Sponsorship Message 01:25 Welcome and Series Introduction 01:55 Fairtrade International's Role and Challenges 04:26 Monika Firl's Background and Passion 10:28 Fairtrade's Decision-Making Process 23:34 Fairtrade's Evolution and Impact 28:15 Conclusion and Next Episode Preview 28:44 Closing Remarks and Call to Action Connect with Monika and Fairtrade International here: LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/ https://www.fairtrade.net/ https://www.instagram.com/fairtradeofficial/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee