EP 1173 Monika Firl - The Action Behind Fairtrade's Promises - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar. Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International. The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector. In this episode of the series, Lee and Monika dive into the realities of Fairtrade certification, its benefits, and the challenges it faces in uplifting farmers. This episode explores misconceptions about Fairtrade, the complexities of certifications, and how it truly impacts small-scale farmers. Discover the intricate processes and the importance of ethical and sustainable business practices in the coffee industry. Tune in for an insightful conversation that sheds light on the nuances of Fairtrade and its role in the coffee value chain. 00:00 Introduction to Fairtrade Challenges 01:11 Sponsor Message: Become a Coffee Consultant 01:49 Welcome and Series Introduction 02:25 Understanding Fairtrade International 03:15 Fairtrade's Organizational Structure 05:48 Addressing Fairtrade Criticisms 06:34 The Impact of Fairtrade on Farmers 08:03 Fairtrade's Competitive Landscape 18:33 Fairtrade Auditing and Compliance 22:46 The Complexity of Fairtrade Certification 27:21 Real-Life Fairtrade Experiences 36:25 Conclusion and Next Episode Teaser 37:04 Closing Remarks and Call to Action Connect with Monika and Fairtrade International here: LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/ https://www.fairtrade.net/ https://www.instagram.com/fairtradeofficial/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee