EP 1174 Monika Firl - What Is The Role of Fairtrade - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar. Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International. The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector. In this episode of The Daily Coffee Pro by Map It Forward Podcast, Lee and Monika delve into how Fairtrade serves small-scale coffee farmers, the challenges and complexities of the trade, the misconceptions about Fairtrade, and the importance of building strong farmer cooperatives. Monika shares insightful anecdotes and experiences that highlight the essential roles played by coffee farmers and the critical need for improved trade practices. Tune in to understand how Fairtrade aims to make a real difference in the industry and what more can be done to support coffee farmers globally. 00:00 Introduction and Fairtrade's Role 00:37 Sponsorship Message 01:15 Welcome and Guest Introduction 01:26 Fairtrade's Mission and Impact 05:43 Challenges and Misconceptions 09:07 Fairtrade's Limitations and Realities 12:16 Improving Fairtrade and Industry Collaboration 16:31 The Future of Coffee and Fairtrade's Role 23:56 Conclusion and Next Episode Teaser 27:43 Closing Remarks and Call to Action Connect with Monika and Fairtrade International here: LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/ https://www.fairtrade.net/ https://www.instagram.com/fairtradeofficial/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee