EP 1209 Jonas Ferraresso - Is Coffee Farming Making Money? - The Daily Coffee Pro Podcast by Map It Forward

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th. Register now at: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil" The five-episode of this series are: 1. Different Approaches For Farming Coffee - https://youtu.be/pRe56jiAodA 2. The Costs of Different Coffee Farming Systems - https://youtu.be/m3g0UkgDlhM 3. The Future Of Brazil's Coffee Crops - https://youtu.be/-nOeurlNlm0 4. Is Coffee Farming Making Money? - https://youtu.be/6q_hrsm56sY 5. The Change Needed For Coffee Farming - https://youtu.be/7tulFSO3up0 In this episode of 'The Daily Coffee Pro by Map It Forward,' host Lee Safar discusses the complexities of coffee farming investment with Jonas Ferraresso, an agronomist from Brazil. They explore whether coffee is a viable investment, given the high costs and uncertain prices. The conversation highlights risks for new entrepreneurs, the role of experienced farmers, and the impact of climate on coffee yields. The episode delves into economic considerations and emphasizes the importance of a community-driven approach to sustainability in coffee farming. 00:00 Introduction: The Challenges of Coffee Farming 01:02 Upcoming Event: Regenerative Coffee Farming Workshop 02:29 Series Overview: Economics of Coffee Growing in Brazil 02:49 Current Market Conditions and ROI for Coffee Producers 04:36 Investment and Costs in Coffee Farming 06:59 Labor and Certification Challenges 08:49 Agroforestry and Irrigation Investments 11:16 Newcomers vs. Experienced Farmers 19:59 Sustainability and Community Integration 27:27 Conclusion: Future Changes Needed Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee