EP 1267 [ENCORE] Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors. Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events. This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better. Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges. 00:00 Introduction: The Coffee Industry's Value Proposition Crisis 00:41 Sponsorship Message: Become a Coffee Consultant 01:19 Series Overview: Coffee Crisis from the Producer's Perspective 01:49 Reevaluating Coffee Buying Practices 03:25 Understanding Market Forces and Financial Impacts 07:00 Hedging Strategies for Coffee Producers 10:22 Challenges in Specialty Coffee Quality and Market 17:59 Impact of Climate Change on Coffee Production 23:45 The Need for Industry-Wide Conversations and Solutions 26:41 Conclusion: Opportunities for Industry Reflection and Growth Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee