EP 1291 Allison Ball - Coffee and Grocery - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ****************************** This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States. In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there. The episodes of this series: 1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA 2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY 3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk 4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc 5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market. They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer. They also highlight the increased financial obligations and the evolving focus on diversity in product categories. Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector. 00:00 Introduction: The Challenge of Getting into Grocery Stores 00:42 Exciting News: Regenerative Coffee Farming Workshops 02:03 Series Introduction 02:18 Guest Introduction: Alli Ball from Retail Ready™ 02:37 Understanding the Grocery Landscape 09:33 The Role of Wholesale Buyers 16:25 Changes in the Grocery Industry 21:08 Conclusion and Next Episode Teaser Connect with Allison Ball and Retail Ready™ here: https://www.instagram.com/foodbizwiz/ https://www.alliball.com/home REBUTTAL •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee