EP 1292 Allison Ball - Mistakes Coffee Brands Make In Grocery - The Daily Coffee Pro Podcast by Map It Forward
Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ****************************** This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States. In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there. The episodes of this series: 1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA 2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY 3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk 4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc 5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores. They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales. The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices. The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space. 00:00 Introduction: The Reality of Selling Your Product 00:32 Sponsorship Message: Map It Forward Workshop 01:11 Welcome and Series Overview 01:35 Personal Experience: Challenges in Grocery 02:51 Common Mistakes in the Coffee Category 06:00 The Importance of Sales Proof 06:30 Misconceptions About Grocery Sales 11:49 Pay-to-Play in Grocery Stores 17:34 Marketing Strategies for In-Store Sales 24:20 Conclusion and Next Steps Connect with Allison Ball and Retail Ready™ here: https://www.instagram.com/foodbizwiz/ https://www.alliball.com/home REBUTTAL •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••