EP 1295 Allison Ball - Selling Coffee Once You're On Grocery Shelves - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ****************************** This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States. In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there. The episodes of this series: 1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA 2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY 3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk 4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc 5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™. They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves. Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail. 00:00 The Importance of Driving Sales in the First 30 Days 00:15 Exciting News: Regenerative Coffee Farming Workshops 01:36 Introduction to the Final Episode with Alli from Retail Ready™ 02:35 Strategies for Staying on the Shelf and Growing Your Brand 06:04 The Coordinated Kickoff and Reorder Strategies 13:22 Expanding Your Brand: Local to National 16:19 The Importance of Staff Engagement and Effective Marketing 21:07 Final Thoughts and Resources for Grocery Success 24:52 Closing Remarks and How to Support the Podcast Connect with Allison Ball and Retail Ready™ here: https://www.instagram.com/foodbizwiz/ https://www.alliball.com/home REBUTTAL •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••

Om Podcasten

The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Coffee Industry Monday to Friday at 1 am PT. Episodes typically run between 20-25 minutes and are hosted by Map It Forward founder, Lee Safar. Each week a new 5-part series is released with a coffee industry expert speaking to challenges and innovations in the global coffee value chain. At Map It Forward, our mission is to encourage an industry mindset where people conspire to each other's success and our vision is to be a functional part of creating a standard within the coffee industry where people build responsible businesses with responsible pricing models. Our commitment to integrity, openness, authenticity, and curiosity is not just a statement; it's the cornerstone of everything we do. The video version of this podcast is available on YouTube at https://www.youtube.com/mapitforward Find out more about MAP IT FORWARD at https://www.mapitforward.coffee