Fan-First Always: Behind the Scenes with SMI's Chief Experience Officer
In this episode of The Business of Motorsports, Kelley Earnhardt Miller sits down with Jessica Fickenscher, the Chief Experience Officer at Speedway Motorsports, to dive into her incredible 26 years from intern to executive. Jessica pulls back the curtain on what it takes to enhance the fan experience at NASCAR events, from innovative engagement strategies to the game-changing revival of North Wilkesboro.