Using Data to Transform the Fan Experience in Football and Basketball: Insights from the Indianapolis Colts and Orlando Magic

Jay Riola, SVP of Strategy and Innovation for the Orlando Magic, and Charlie Shin, VP of Data Strategy and Analytics for the Indianapolis Colts share how they’re using data and analytics to enhance fan experiences. With perspectives from both the NBA and the NFL, Jay and Charlie explore the evolution of mobile ticketing, challenges with identity management, the importance of building fan trust, and the most surprising insights they’ve ever discovered within their data.

Om Podcasten

Meet the world’s top data and analytics leaders transforming how we do business. Hear case studies, industry insights, and personal lessons from the executives leading the data revolution. Join host Cindi Howson, Chief Data Strategy Officer at ThoughtSpot, every other Wednesday to meet the leaders and teams at the cutting edge.