The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world.
NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content.
Trade Desk reports massive increase YoY revenues and added five partners to a key initiative.
Netflix floats the possibility of ad-supported subscription plans.
Video game publishers are becoming advertisers.
Brands are reimagining their approach to advertising in the cookieless world.
DRM - Data Relationship Management. If you’re a marketer, get used to this new acronym, as you’ll be using it soon.

Links:

Instagram Tests NFTs: Targets Creators, Collectors

NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation

Trade Desk hits $315 million in revenue.

NetFlix could launch ad supported option by EOY.

Game Developers Angling to Be Media Owners

Crumbling of the advertising cookies brings new recipe for customer engagement