Episode 16: Implementing Agile Thinking in the FMCG Market
On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always the first-to-market products that stand the test of time. Our guests on this episode are Jenny Frazier, SVP, Innovation at Nielsen, and Chris Fosdick, Partner at the Cambridge Group.