Episode 109: Time for Advertisers to Look Out: A Conversation w/ Orlando Wood

In this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: Leonard Schlain The Alphabet vs. The Goddess (lecture) Art & Physics (lecture) Orlando’s Drop: Iain McGilchrist Steven Harrison – Changing the World is the Only Fit Work for a Grown Man Special Guest: Orlando Wood.

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The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.