Episode 24: Values and Meaning in a Post-Demographic World – A Conversation with David Allison

In this conversation, Philip spends time with David Allison, Founder of Valuegraphics. They discuss the work of Valuegraphics, which has created the first database of what everyone in the world cares about and how to leverage research and data that uses shared human values to understand each other and why target audiences behave the way they do.

The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.

Special Guest: David Allison.

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The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.