Lemon: How The Advertising Brain Turned Sour, Part 1

Part 1 with Orlando Wood, Chief Innovation Officer, System 1 In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinking and why it matters so much toward creativity and how culture has flattened and what that means for brands.  Orlando’s Drop: The Range: Why Generalists Triumph In a Specialized World Philip’s Drop: The Alphabet Vs. The Goddess – Leonard Schlain

Om Podcasten

The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.