13. Suburban Delivery Demand and Niche Market Saturation with Mark Murphy, Burgerism

Mark Murphy is the co-founder and CEO of Burgerism, which is set to become the number one delivery burger brand across the UK. Launched in April 2018, from a dark kitchen in Manchester, they sold exclusively through the delivery marketplaces. They have now become a cult burger brand across the region. In 2023, The Times' listed Burgerism #7 on Britain's Best Burgers, while we also ranked as the most popular dish on Deliveroo in Manchester.Tune in as we dissect the challenges of scaling a delivery brand, seeking balance for sustainable growth in the delivery sector, Burgerism's focus on the Manchester market and potential saturation, and the trend of suburban delivery demand and expansion opportunities.Links Mentioned:Mark Murphy on LinkedInBurgerismLike the show? We’d be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews.

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From the impact of technology on delivery logistics to changing consumer demands and preferences, from the rise of dark kitchens to the opportunities from virtual brands, listeners will gain a deep understanding of the forces shaping the sector. Whether you’re a delivery company, technology business, restaurant owner, or investor, tune in to The Delivery Prophets for insights, interviews and analysis. The perfect way to stay ahead of the delivery curve.