This week, Brad talks about the recent surge in dental business owners being approached by influencers, who hope to cross-promote practice owner’s work in exchange for publicity. Brad discusses the things you need to consider, and how best to use these approaches to your advantage. KEY TAKEAWAYS Always endeavour to become the influencer if you can. Building a social media following is tough, but by controlling your own public image, you retain the authority over how your public image is used. Remember that these are business transactions. Influencers should be allowing you to understand their analytics, and whether or not their audience is right for you. Consider the locality of the influencer’s reach and how it will benefit you. If your influencer’s audience is global but not local, then it may not be beneficial to your practice. BEST MOMENTS ‘A personal brand these days goes further than a corporate brand’ ‘People buy into people’ ‘It’s far better if the influencer approaches you. The dynamic is far better' VALUABLE RESOURCES The Dental Business Podcast ABOUT THEHOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook firstname.lastname@example.org See omnystudio.com/listener for privacy information.