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Making Your Practice Stand Out - with Shaz Memon

Brad is joined by award-winning digital and dental marketing expert, Shaz Memon, the founder of Digimax Dental, specialists in dental marketing and making practices stand out from the rest. Shaz talks about the ways in which he's helped numerous practices to achieve this, as well as the top strategies that you can employ today!   KEY TAKEAWAYS   Many practices get the basics wrong. Displaying an address and phone number up front can hook potential clients immediately. By only attracting one lifetime client, you've already made this strategy work. The customer journey cannot be overstated. It is the art of turning strangers into clients. We must welcome and then gently convince people to remain. Many people still think that if they are busy, then a website is not necessary, but this is a false economy. By not encouraging new enquiries we can never be sure of the types of clients we may be passing over. Influencers are useful in attracting leads, but they must be a fit. Look at the demographic of their fan base and decide for yourself if their followers are the people you are hoping to appeal to.   BEST MOMENTS   'One thing I'm passionate about is design and adding value to businesses' 'We're leading them through based on what issue they have, and what they'd like to rectify' 'You don't know what types of patients you're losing... 'Our goal is not to get more followers. Our goal is to get more of the right followers'   VALUABLE RESOURCES The Dental Business Podcast    Digimax Dental - https://digimax.dental Shaz Memon - https://shaz.co.uk ABOUT THEHOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook brad@bradthedentist.com                   See omnystudio.com/listener for privacy information.

Om Podcasten

The Dental Business Podcast hosted by dental entrepreneur, investor and mentor, Brad Thornton, offers a mix of practical advice as well as  personal development and mindset to help dental professionals in and out of the dental practice. The podcast will cover all aspects of dental business from marketing,  brand development to practice purchase and associate contracts, and will also include strategies for personal development and wealth creation. Brad will share his stories and also interview those who have excelled and pushed ahead to find the golden nuggets of advice from guests who have well and truly made it. Brad believes that everyone should be aiming for multiple sources of  income and be building wealth outside of dentistry, planning for freedom  where we are less reliant on clinical practice. That being said, Brad is  a practice owner and still a busy practicing dentist. His common sense approach and logical advice comes from over a decade starting and scaling various businesses in the dental field generating millions of pounds of revenue per year. The show will benefit anyone wanting to improve their practice, their  working life and their mindset. A podcast for those who want to develop  themselves and push for success in all aspects of their life.