Brad is joined by award-winning digital and dental marketing expert, Shaz Memon, the founder of Digimax Dental, specialists in dental marketing and making practices stand out from the rest. Shaz talks about the ways in which he's helped numerous practices to achieve this, as well as the top strategies that you can employ today! KEY TAKEAWAYS Many practices get the basics wrong. Displaying an address and phone number up front can hook potential clients immediately. By only attracting one lifetime client, you've already made this strategy work. The customer journey cannot be overstated. It is the art of turning strangers into clients. We must welcome and then gently convince people to remain. Many people still think that if they are busy, then a website is not necessary, but this is a false economy. By not encouraging new enquiries we can never be sure of the types of clients we may be passing over. Influencers are useful in attracting leads, but they must be a fit. Look at the demographic of their fan base and decide for yourself if their followers are the people you are hoping to appeal to. BEST MOMENTS 'One thing I'm passionate about is design and adding value to businesses' 'We're leading them through based on what issue they have, and what they'd like to rectify' 'You don't know what types of patients you're losing... 'Our goal is not to get more followers. Our goal is to get more of the right followers' VALUABLE RESOURCES The Dental Business Podcast Digimax Dental - https://digimax.dental Shaz Memon - https://shaz.co.uk ABOUT THEHOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook firstname.lastname@example.org See omnystudio.com/listener for privacy information.