Planning For The Downside
Many business owners wait until they receive negative feedback before they fix a problem. But as Brad discusses in this week’s show, there is a way to prepare ahead of time for these moments, by evaluating negative outcomes as well as positives. KEY TAKEAWAYS Whenever we set goals for ourselves, it is worth taking time to think and evaluate the mirrored negative consequence of these goals. How do the downsides look? Negative voices are part and parcel of putting ourselves out there. We cannot hope to appeal to everyone, so always aim to keep the negative percentage in mind. When we learn new skills, the chances are that we will encounter inevitable failure. It is about managing the negatives, and striving for a higher number of positive experiences. BEST MOMENTS ‘It is inevitable that we will get negative comments’ ’The first time you get a hater comment, it’s almost as though you’ve achieved a part of your goal’ ’Plan to avoid failure - strive for perfection, but know that it is not always possible' VALUABLE RESOURCES The Dental Business Podcast ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook brad@bradthedentist.com