In this week's show, Brad talks to Adrian Dray, a data protection expert and consultant, about why data protection matters, the role of GDPR in every dental business practice, and how we can better maintain the security of our client base. KEY TAKEAWAYS GDPR was the biggest data protection shake-up in a generation, and before it was implemented, not many business owners took client security seriously. When looking to take over a new practice, or acquire a business, the GDPR compliance must be thoroughly considered. We must make sure that we're not acquiring a business filled with breaches and problems. We must make sure that we are keeping client information in the most secure way, and crucially, disposing of it when the correct time arrives. This is an issue that many businesses slip up on. It is a criminal offence to block or deliberately disrupt the legal process when it comes to the information process, and perpetrators of this violation are now being publicly called out. BEST MOMENTS 'As dentists, we understand the importance of what we do' 'One of the things that's really important is how's it going to interact the value of my business?' 'I don't want to pick up a "data lemon"' 'Those records could be your bulletproof vest...' VALUABLE RESOURCES The Dental Business Podcast GDPR - https://gdpr-info.eu dental.consulthere.co.uk ABOUT THEHOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook email@example.com See omnystudio.com/listener for privacy information.