Your Marketing Message
With how the Covid-19 pandemic is progressing right now and how it’s threatening the global economy, should your business still continue with its marketing efforts? Well, yes. But this time, be more pensive and careful than ever. In this episode of The Dental Business Podcast, Brad talks about how you can tweak your marketing strategies amid this global pandemic. There are still ways on how you can do it responsibly without compromising your brand. Just remember that it is the people right now who should be at the very center of your marketing message. Start tuning in to know more. KEY TAKEAWAYS When producing content, put the customer at the very forefront. This means it’s their needs you’ll prioritize, not selling your products and services. Focus on how you can help them so your brand stays relevant. Produce more (quality) content such as social media posts, since you’ll most be cutting down on paid advertising. There’s a high traffic right now in the Web. It’s now up to you how to divert them to your website. People are most likely to turn their heads to a brand that understands what’s going on, who are sympathetic right now to their plights. When all this is over, they’ll remember who lent a helping hand. Before you cut off the budget in your marketing efforts, think again. You can choose to branch out, diversify your strategies to still get your marketing message across. There might be less competition after this, so you might want to stand by first when it comes to paid advertising. BEST MOMENTS “Whenever you look back, events always have a positive impact somehow to the way we live our lives, regardless of what the event is.” “Market in a way that makes the customer, the patient, the center of the marketing message.” ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook