Season 6 Episode 01: If You Stay True to Yourself & Your Mission, You Will Succeed
This week on the Design Driven Life, Wendy Yates speaks with Tiila Abbitt. Tiila founded Aether after spending 15+ years as a product development professional- including 7 years at Sephora, where she developed top-performing products that earned Sephora 20+ awards. Tiila developed an expertise in formulating cosmetics that met the EU’s strict standards but also offered the efficacy of US conventional brands. She realized that none of the clean formulas could truly compete with the efficacy of conventional beauty. She was surprised to learn the lack of sustainability & found that the clean beauty space also lacked choice of colors, trends, and most importantly, innovation. Tiila set out to prove that she could not only develop high-performing clean formulas, but she could do so while prioritizing ethics and sustainability.On this episode Wendy and Tiila talk about the importance of staying true to yourself, how innovation can come from wanting more, and the challenges of creating a clean company. Use code ATHR20 to get 20% off your first purchase on https://athrbeauty.com/Visit https://athrbeauty.com/ and follow them on Instagram @athrbeautyco to learn more.the Design Driven Life is sponsored by Well Fit Human Retreats. Well Fit Human combines travel, fitness, and humanitarian work in vibrant destinations. Create positive impact through personal growth during our life-changing experiences. elevate yourself on their upcoming retreats.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show