Building a Community Focused Brand
Diarmuid McSweeney is the Co-founder of Gym+Coffee and he has a wealth of knowledge when it comes to growing a brand which is recognised world wide. Diarmuid talks about how he built his business based on his own passions and trends he could see developing in the “ath-leisure” space. With little to know experience in the retail world they started small and they now have nine stores and a growing ecommerce presence globally. Influencer marketing has played a massive part in their growth and Diarmuid shares with us how alot of that has happened organically because of the amazing community they have built. Gaining investment and social support from Niall Horan and One Direction has been amazing for the brand and we get the low down on just how that happened. This podcast will be an eye opener for those people who are nervous about growth and who aren’t sure about how to make that happen. Honestly this is a podcast you won’t want to miss. Check out the show notes: https://diggmama.com/blogs/the-digg-podcast/building-a-community-focused-brandaudio