E111: Building a Global Brand: Muff Liquor
The Muff Liquor Company is inspired by the past and driven by the future. Laura Bonner, CEO and founder of Muff Liquor, continues her grandfather's tradition of making a product born of the land and crafted by hand. Her ambition is to make sure The Muff Liquor Company is a testament to the hardworking values of Philip McClenaghan whose image now rightfully adorns the label of the Muff bottle. Laura and her celebrity investors: Russell Crowe, Ed Sheerhan, Ronan Keating, Jimmy Carr, and Ryan Tubridy have just opened a home for their brand in Muff County Donegal which is an anchor for the brand and a place to tell the true story of Muff Liquor and all that it stands for. It’s about heritage, community and the future. In this episode, we hear Laura Bonner and her father Michael Bonner talk about their pride in the brand and what it means to them as a family. We also hear from Tony Carroll, Global Chief Commercial Officer, on their global expansion plans and strategy for keeping the brand values and heritage at the forefront. Ryan Tubridy shares how he believes it is Laura Bonner’s grit, determination and passion which has been a huge part of the brand's success and how excited he is for what's to come. Russell Crowe and Ronan Keating speak about their long-time desire to invest in a drinks company but nothing ever grabbed their attention until Muff Liquor came along. The story of history and hard work made them grab the opportunity to be investors in this now global brand. Get ready to be inspired and encouraged to follow your dreams no matter what. Everything that happens along the way is “For The Better.” Links from episode: Laura Bonners original episode on The Digg Podcast YouTube https://www.youtube.com/watch?v=slK31lI-yvo Spotify https://open.spotify.com/episode/5xP1HEXayJLFcJBSd0Rqjq?si=cS1xPEt7SjOT9f_wUmm23A&nd=1&dlsi=6eeb8a5d65bc450d Muff Liquor Website https://www.themuffliquorcompany.com/ Muff Liquor Socials Instagram https://www.instagram.com/muffliquorco/?hl=en Facebook https://www.facebook.com/MuffLiquorCo Laura Bonner https://www.instagram.com/laura.m.bonner/